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Tiffany Inc. v. eBay, Inc.
''Tiffany Inc. v. eBay Inc.'', 600 F.3d 93 (2d Cir. 2010), established that trademark owners have the burden of policing for counterfeit items when their products are sold in an online marketplace. Tiffany sued eBay for trademark infringement, trademark dilution, and false advertising but eventually lost against eBay on all claims.
== About the litigants ==
eBay is an online auction website founded in 1995.〔eBay, Inc. History, http://www.ebayinc.com/history/who (viewed 4/11/2011)〕 In 2010, eBay had more than 94 million users worldwide who collectively traded more than $2,000 worth of goods every second.〔
eBay addresses trademark owners’ concerns through their Verified Rights Owner (VeRO) program and "fraud engine". Through VeRO, owners of trademarks report potentially infringing listings to eBay by submitting a Notice of Claimed Infringement form (NOCI).〔''Tiffany v. eBay, Inc.'', 576 F. Supp. 2d (S.D.N.Y. 2008)〕 eBay staff review submitted NOCIs and remove the offending listings if the information is accurate.〔 The fraud engine is a collection of software rules and models that automatically find and remove listings that violate eBay policies.〔
Tiffany & Co. was founded in New York City in 1837 and has developed a reputation for selling high-quality jewelry, watches and various household items.〔Tiffany & Co. History, http://www.tiffany.com/About/TheTiffanyStory/#p+1-n+6-cg+viewPaged-c+-s+0-r+-t+-ri+-ni+1-x+_pu+_f+/1/0/0 (viewed 4/11/2011)〕〔 In 2009, Tiffany had worldwide net earnings of $368.4 million, 90% of which derived from jewelry sales.〔Tiffany & Co. Press Release, http://investor.tiffany.com/releasedetail.cfm?ReleaseID=558876 (Mar. 21, 2011)〕〔Tiffany & Co. Shareholder Information, http://investor.tiffany.com/index.cfm (viewed 4/11/2011)〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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